Saturday, February 29, 2020

Caroll is a subsidiary

Caroll is a subsidiary Introduction Caroll is a subsidiary of the Vivarte group since 1988. This brand is one of the ready-to-wear sector’s successes, which has been known and appreciated by many women for over 40 years. Caroll is particularly renowned for the quality of its products. With over 350 stores, about 100 of which are abroad Caroll is a brand that is ever growing both in France and internationally. Caroll’s culture is based on a shared brand vision:  § Strong product identity,  § A high degree of adaptability,  § An innovative brand/distributor concept. The company’s niche was knitwear only. The 1970s were boom years! In the 1980s, Caroll began to evolve†¦In 1980, it added a ready-to-wear collection and its first franchise shops in France. In 1984, Caroll opened its first branch shops. Four years later, Caroll International was listed on the stock exchange and the Andrà © group, which was to become Vivarte in 2001, purchased a large share in the company. The 199 0s were revolutionary! In 1994, Caroll International defined a new positioning for itself, creating the â€Å"Caroll Paris† brand and introducing new strategies with a view to becoming a key player in the world of fashion, for a targeted yet sizeable female clientele, well informed and with high standards. In just a few years, Caroll International succeeded in completely changing its image and significantly increased its market share. After having transformed its network in France, Caroll International began to expand in other countries in 1997. Since 2000, Caroll has strengthened its image by taking on a huge challenge: the application of luxury codes to distribution. With a wealth of experience in its sector, the Brand is now particularly appreciated for the quality of its products, its expertise and its style. Part One: Marketing Audit A. Corporate Level 1. The company mission Caroll has its styling bureau in Paris. This bureau detects trends and creates collections it abl e to react quickly and design new products. Caroll missions are to design fashion clothes women, staying at the top of the fashion each seasons. The second mission is to sell this clothes and accessories by franchising new shops all around the world. 2. Company objectives & goals In order to faced with constantly evolving fashion, Caroll has chosen to continuously renew itself and launch new models, new colours throughout the season. The goal is to keep up with the latest looks. Caroll has to answer to the women wants. So, clothes are perfectly cut, the choice materials are an important part of its renewed. Caroll doesn’t offers only clothes fashion, it also sells accessories: scarves, jewellery, belts, bags, shoes, etc. B. Marketing Mix: 4 P’s  § Product: Caroll has a large range of products. All the products are based on three same styles that are based on the â€Å"details finishing† and the â€Å"high quality material† used. The silhouettes are real ly important: o 3 trends o 3 styles o 3 lines All the product’s shapes are well defined and cut in chosen materials, which offers a very elegant to order outfits. Caroll collection:  § Blouses  § Coats  § Dresses  § Jackets  § Pants  § Skirts  § Sweaters

Thursday, February 13, 2020

Risk Assessment Essay Example | Topics and Well Written Essays - 1250 words

Risk Assessment - Essay Example Table of Contents I. Introduction II. Body Table 1.0 III. Conclusion IV. References Introduction: It is without question that the risks facing children on the World Wide Web are expansive. The risks associated with chat rooms and strangers on the internet have been the cause for many law enforcement investigations and new protocols and restrictions towards what minors can and cannot do on the internet. Likewise, even secondary schools have been instituting policies which ban educators from â€Å"friending† their own students on social networking sites due to the perceived risk and liability that this entails. However, although the risks to children online and more specifically in social networking are vast, growing, and varied, few studies have attempted to present what risks are the most prescient and to what extent. This type of analysis is beneficial in determining proper policies and procedures in order to mitigate these risks. As such, this brief analysis will make a curs ory review of the risks associated with social networking as it applies to children and then construct a risk assessment of these threats in order to more succinctly describe the threats that children face in the social networking sphere. ... Accordingly, the levels of restrictions that users can chose to set regarding what information is shared/distributed with others is at the prerogative of the user. However, children are unlikely to entertain the full scope of how privacy can affect their lives. Additionally, the decision of what to share, what not to share, to what extent to share, and who to share it with is also likely not a cognitive ability that children will fully grasp the significance of (White, 2012). Without question, privacy is an issue that affects all users; however, with respect to children, the danger is specifically high. For purposes of this analysis, privacy concerns (as they relate to children on social networking) have been labeled a high overall risk. This is due to the fact that privacy violation and over sharing are so expansive as well as the fact the severity associated with that risk exceeds the category of privacy itself. With respect to privacy, the threat to children online can begin and e nd with this category. If it is taken seriously, the succeeding categories are redundant; however, if not heeded at all, this privacy category is a gateway to each of the others. Regardless of the particular privacy mechanism in question, the increasing rate of identity theft, issues relating to what to share and how to share it, and the fact that privacy encompasses all of the dangers that are extant to children online makes it the most prescient issue associated with the problem. When one stops to think about it, the proper amount of online privacy will stop sexual predators from finding their victims, will hamper cyber bullying, and will serve to protect the child in most other situations. As such, privacy is the paramount concern with relation to social networking. Likewise, a

Saturday, February 1, 2020

Management and the Organization Essay Example | Topics and Well Written Essays - 1500 words - 2

Management and the Organization - Essay Example This paper also involves the discussion about the advantages that vertical integration brings for the business.In order to understand the concept of vertical integration, let us first examine the contrary concept of horizontal integration. The term horizontal integration implies an organization which is consolidated or merged with another (or other) businesses with similar activities and operations. An example of horizontal integration is the merger of two small schools. Both the organization has almost similar operations, aims, and methods. The merger of such organizations may bring economies of scale, reduced overhead expenses and so on. On the other hand, vertical integration is the concept which describes â€Å"the coordination or linkage of different units or stages of the production process† (Heshmat 2001, p.101). An example of such integration may be the consolidation or coordination of suppliers, manufacturers, and distributors in order to avoid the time overlap. This kind of coordination helps in maintaining the overall lifecycle and production process of a product. It helps in identifying the true worth, life, and cost of a product. Such coordination skillfully manages the production process without any delays in getting raw material from the supplier, unnecessary delays in production or unavailability of the product when the distributor or seller needs it. Hence, companies integrate vertically in order to make their business more accurate in terms of availability, quality, and costs. Vertically integrated organizations are more reliable in terms of quality as, for instance in production businesses, the integration of suppliers, manufacturers, and distributors help in maintaining the quality standards using the same quality of material every time in the production process.In conclusion, we can say that the organization may choose between the structures of the organization depending on a number of factors. These factors include but are not limit ed to the size, resources, and nature of the business. Some businesses adopt vertical integration approach owing to the benefits this approach may bring. However, the decision of opting for vertical, horizontal or some other approach depends on the advantages it brings and the ability to stand the disadvantages associated with it. Managers must think critically and weigh between the positive and negative outcomes of choosing any approach before applying it practically. The short term and long term benefits and loses must be accounted for before adopting any approach. A vertical integration approach is helpful in reducing costs but is difficult to manage. Hence, there is a need to carefully consider each aspect of business’s operations which are affected by vertical integration approach before adopting it.